Proven DecisionMODE applications include emotional “trigger word” enhancement of brand positions, value propositions, tag lines, and new product ideas.

The B2B DecisionMODE (below) buyer program offers a fourstep process to leverageemotional opportunities. The full process takes 12 weeks or less.

B2B Buyers-Emotional “Trigger” Word Enhancement Process

If clients want to get a “feel” for the value of theDecisionMODE approach at minimal investment,we can conduct the first two steps (1 and 2) and provide a top line preliminary report outlining findings and perceived opportunities. Then, if the last two steps are conducted (3 and 4), a discount credit for a portion of the earlier research investment is applied.