Category Archives: New Products/Services

How to Find Your Next “Big” Idea?

Advertising gurus David Ogilvy and George Lois pioneered the term “Big Idea” in advertising. Ogilvy said, “You will never win fame and fortune unless you invent big ideas.” It’s true. My first exposure to a truly great “Big Idea” was … Read More

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As Noxzema Proved, Sometimes the Best New Product is an Old One

I’ve been involved in new product development for many years and one lesson I’ve learned is that sometimes the best new product may be an old one. The way Arm & Hammer baking soda reinvented itself as a product which … Read More

Posted in Advertising/Tag Lines, New Products/Services | Comments Off on As Noxzema Proved, Sometimes the Best New Product is an Old One