Category Archives: Education/Philanthropy

10 Tips for Donor Testimonials That Really Work

As I recently blogged, Internet scanning has trained our brains to skim over data faster than ever. You’re competing for donors’ attention because they’re all suffering from “time famine.” If you don’t have a grabber visual (“eye byte”) or an … Read More

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Why Alumni Women (Justifiably) Give Less than Men

I’ve sat in on numerous development meetings ranging from respected “Ivy’s” and famous private universities to state universities and Independent Schools where alumni teams, especially at the coed institutions, express frustration over lower female giving rates versus males. It’s baffling … Read More

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How Universities and Independents Are Scoring Big with Marketing Promotions

Anyone in marketing knows the value of a good promotion in creating positive awareness or reinforcing positive perceptions about your brand, service, or institution. The decision to use promotions is fairly easy cost-wise as there is little correlation between the … Read More

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Kim’s Wkly Mktg Quiz: “Why do people give to philanthropies?”

Possible Quiz Answers: 1) Makes logical sense? 2) Looks like the proper thing to do? 3) Feels good?   Philanthropic giving is the exception to the norm when it comes to spending money. Most people become extremely logical when their … Read More

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Kim’s Wkly Mktg Quiz: “What do big XL men want most in their clothing?”

Possible Quiz Answers: 1) Good value? 2) Fashion/styles? 3) Flexibility/comfort?   In a study we conducted for Casual Male XL we discovered that Commanders were the key target group. They’re into how the clothing feels, not how fashionable it is … Read More

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Kim’s Wkly Mktg Quiz: “What’s your best preparation so paramedics will know who to contact if you’re involved in an accident?”

Possible Quiz Answers: 1) Have a detailed contact note in your wallet/purse? 2) Add ICE contact info to your cell phone? 3) Create a “$200 Reward” note for help?   ICE – “In Case of Emergency” We all carry our … Read More

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Kim’s Wkly Mktg Quiz: “In a selling situation, when the person touches their nose, what does it generally mean?”

Possible Quiz Answers: 1) They like what you’re saying? 2) They have a major problem with something? 3) They are coming down with a cold? Here’s a useful body language tip. If you’re presenting an idea and the other person … Read More

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Kim’s Wkly Mktg Quiz: “Who would be most likely to buy life insurance over the phone?”

Possible Quiz Answers: 1) Logical Thinkers? 2) Power-Oriented Commanders? 3) Fast Track Visualizers?   Understanding the key modalities of your customers, prospects and even staff, can help you achieve greater marketing success by focusing on your primary modality group(s) with … Read More

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Kim’s Wkly Mktg Quiz: “What’s the minimum number of focus groups required?”

Possible Quiz Answers: 1) One?  2) Two?  3) Three?  4) Over Three?   I’ve had this discussion many times, but most experienced marketers agree with a few things. First of all, three (3) is usually the minimum number of similarly-composed … Read More

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Kim’s Wkly Mktg Quiz: “Why Were Scientists So Upset About Air Delivery Of Test Animals?”

Possible Quiz Answers: 1) Premium price of air delivery? 2) Health of test animals due to high altitudes? 3) Air delivery agents didn’t handle animals carefully?   Key Findings When we conducted a customer satisfaction study for a leading provider … Read More

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