Category Archives: Branding/Positioning

Get a Leg Up on the Competition using Sales and Marketing “Trigger” Words

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It’s time for marketers to get more emotional.

Marketers who leverage emotion can improve results across the spectrum of social and traditional media, including digital content, value propositions, branding and ultimately, sales. New research among thousands of B2B and B2C buyers reveals why. 1. Emotion Matters. Analysis of … Read More

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Is the “Whopper” Too Big for Your Tiny Hands?

When Harry and I helped Mal MacDougall and Ed Eskandarian put together HBM Advertising’s new business presentation we were trying to figure out what made many of the agency’s commercials work so well. What was there in common between “Kids … Read More

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NFL Players Reflect Estee Lauders’ Power of Pink!

Twenty years ago, when Estee Lauder co-created the famous pink ribbon to support breast cancer survivors, she dreamt of a world without breast cancer. Today we’re closer to cures, but at the time, many women diagnosed with breast cancer were … Read More

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Allstate’s “Blind Spot”: Now Playing at Local Theatres?

Theatre Billboards: Mixing Media for Impact Being a Visualizer I’m of course a movie buff, attending several movies a week. Recently I saw this billboard in the coming attractions section at the theatre featuring upcoming movies. It stopped me in … Read More

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Marketing Step #1: “Do Something. Anything!”

In our book “Why People Don’t Buy Things” we explain the 5 steps people go through in making a buying decision. Knowing where your prospect is in the decision process means the difference between success and failure. Oftentimes they’re stuck … Read More

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Derek Jeter’s Secret “Ladies Night” Promotion Goes Public. Teaches Lessons.

Anyone in marketing knows the value of a good promotion in creating positive awareness or reinforcing positive perceptions about you, your product, service, brand or institution. Here are some winners from sports, education, retail and even birdseed marketing. Mr. Clutch … Read More

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“A Face is a Beautiful Thing, Especially if You Don’t Have One!”

Heroes are hard to find these days, but Dr. Elof Eriksson, Brigham & Women’s Hospital’s Chief of Plastic Surgery, is at the top of my list. He’s the soft-spoken B&W leader whose courageous support led to the first full face … Read More

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“How Market Research Helped Save Glenn Close’s Acting Life”

John Farrell, a pioneer in market testing in the filmmaking industry was a pioneer in using market testing for films. One of his projects was “Fatal Attraction” which was nominated for six Oscars and earned over $300 million in box … Read More

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KIM WALLACE FOX TV NEWS

KIM WALLACE FOX TV NEWS

See how DecisionMODE evolved in this lively, interesting Fox News interview. Kim analyzes the Fox News team’s modalities to their delight and shares new findings about connecting better in work and play.

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