KIM WALLACE FOX TV NEWS

KIM WALLACE FOX TV NEWS

See how DecisionMODE evolved in this lively, interesting Fox News interview. Kim analyzes the Fox News team’s modalities to their delight and shares new findings about connecting better in work and play.

People Buy with Emotion and Justify with Logic

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“It feels right.”                                       “It makes logical sense.”

Wallace & Washburn’s EmotiveSCAN™ analysis helps companies understand the emotional buying triggers of their customers to increase buyer interest and purchase likelihood. What emotions are driving the actions of your customers?

B2C buyers buy for fun, fear, hope, health, taste, fashion,status, environmentalism – and many other emotions.

B2C Buyers

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B2B buyers buy for career advancement, trust, risk aversion, reliability, technical sophistication, cost, famous founders, expert endorsements, staff buy-in, ROI – and many other emotions, but ROI isn’t a top 10 factor.

B2B Buyers

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Trigger Words Significantly Increase Conversions (Guaranteed)

 

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For details about Wallace & Washburn’s Trigger Word Sales & Marketing program, including a performance guarantee, contact Kim Wallace kwallace@emotivescan.com or call (781) 235-8882.
Visit us at www.emotivescan.com and check out our critically acclaimed book, Why People Don’t Buy Things.

 

 

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